The Boomtown enhanced education program is designed to provide media professionals with a better understanding of the regional media landscape and tools to help plan and buy regional advertising.
The programs include online masterclasses run in partnership with the Independent Media Agencies Australia (IMAA) and NGEN. Sessions are held online and in face-to-face sessions in Sydney and Melbourne.
Marketing expert Gaye Steel facilitates the courses, and she shares her extensive knowledge with participants.
Steel said: “This is an opportunity for media professionals at all stages of their career to hear from regional experts about the powerful reasons to add regional media to their 2021 planning.
“Both sessions are designed to offer focused insights and the latest data on the regional landscape and audiences, along with industry tips that participants can use when planning and booking regional media.
“We had an outstanding response to our 2020 online courses, with 13 agencies participating and an overall event satisfaction score of 9.1, so we’d encourage people to register early for this year’s program so they don’t miss out.”
Last year, Boomtown Chairman and SCA chief sales officer Brian Gallagher said the classes aimed to pair knowledge-building with interactive learning to give participants a sound understanding of regional media.
The Boomtown collective is dedicated to furthering education among media agencies and marketers and providing agencies with the necessary tools to get in and buy regional media.
“Last year’s inaugural education program was extremely successful, with fantastic feedback on the syllabus and facilitators. With more hands-on learning this year, the Boomtown Masterclasses will deliver real-world insights into regional media audiences that will help build brands and drive business,” Gallagher added.
This year’s upcoming courses include IMAA Masterclasses and NGEN National Masterclasses. Registration for the masterclasses is now open.
See also: Boomtown announces latest National Virtual Masterclass panel