Boomtown has confirmed the panel for its upcoming National Virtual Masterclass on Thursday, 5 May, that will provide media professionals with a better understanding of the regional media landscape in Australia. Panellists Emily Moss (commercial director, Canberra FM Radio) and Philippa Moig (business director, OMD) will be sharing their tips, hints, and real-life examples in the masterclass on how to best connect brands with regional audiences.
The National Virtual Masterclass, part of Boomtown’s education initiative that kicked off in 2020, will deliver an advantage for brands, along with tools to help plan and buy regional advertising. With recent reports showing that regional Australia is growing faster than our cities for the first time in four decades, it has never been more important for the marketing and media industry to get across the enormous potential of regional media.
The Boomtown Masterclass education initiative is a series of 90-minute virtual sessions facilitated by marketing expert Gaye Steel (AANA). The sessions are designed to provide media, marketing, and advertising professionals with a better understanding of the regional media landscape, an advantage for brands, and the tools to plan and buy regional advertising.
Last year’s Boomtown Masterclass program was highly successful, with almost 500 industry executives participating, and exceeding attendee targets by 224%, with an average attendee score of 9.5 out of 10.
Boomtown Chairman and SCA chief sales officer, Brian Gallagher, said: “Over 36% of the Australian population lives outside the metro capitals, so engaging meaningfully with regional Australia is the key to business and brand growth. Our expert Masterclasses are a one-stop-shop in starting these conversations with clients, and will arm your teams with the resources they need”.
National Virtual Masterclass, held Thursday, 5 May 2022, panellists:
• Emily Moss (Commercial Director, Canberra FM Radio)
• Philippa Moig (Business Director, OMD)
To register for classes, visit the website.