Bohemia welcomed more than 50 of its media partners at a special event in Melbourne last week.
The agency celebrated the occasion at its new Richmond office space where it shared its new positioning and brand refresh.
After a decade of growth and success, CEO Paul Hutchison, alongside head of media, Garth Moring, shared how Bohemia is helping its clients, the industry and its talent grow.
“It was great to get together with our Melbourne-based partners and showcase the new Bohemia,” Hutchison said.
“We understand that the opportunities and challenges faced by every single one of our clients is bespoke and unique to their brand, their business and their category.
“We are excited to handcraft memorable media that moves people and drives growth for our clients,” Hutchison added.
This comes just weeks after the agency showed off its new positioning and brand refresh in Sydney back in February.
See also: In Pictures: Bohemia shows off the agency’s new positioning and brand refresh
The event attracted more than 100 industry guests, where Hutchison unveiled the agency’s new positioning and brand refresh, which taps into a combination of intelligence and intuition to “handcraft memorable media.”
Held at the newly transformed M&C Saatchi Group offices in the evocative and historic former Transport House on Macquarie Street, the event included a gin experience with Archie Rose to blend individually handcrafted gins for guests, plus JAZZ, a DJ and musician who delivered famous songs in different styles.
Bohemia’s new positioning follows the appointment of Hutchison, the former CEO of Wavemaker in the UK, as CEO last year.
Since arriving in Australia, Hutchison has spent time with media partners, industry consultants, staff and clients to determine how Bohemia was perceived and how the agency should look in the future.
Garth Moring
Hutchison said: “Following my conversations it is clear to me that while there is a lot of latent positive sentiment for Bohemia, the time is now for our agency to relaunch and re-state how we will help clients and brands grow. And for us to become a leading agency once again.”
The new positioning, and accompanying new logo, sees Bohemia handcraft bespoke processes and solutions for each of its clients and provide a handcrafted experience for its people.
In May last year, Bohemia Australia – part of the M&C Saatchi Group – announced the appointment of Hutchinson as CEO.
Hutchinson’s appointment came after he spent four years as the chief executive of Wavemaker UK, moving to Australia to tackle the Bohemia role.
Hutchinson recently spoke to Mediaweek about how he’s found the Australian market, the Bohemia brand refresh, and what comes next.
See also: Bohemia CEO Paul Hutchison on refreshing the brand and what comes next
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Top image: Paul Hutchison