Body+Soul will unveil findings of its Body+Soul 2024 Sex Census this weekend in partnership with sexual wellness brand VUSH.
The census provides insights into the habits, attitudes and behaviours shaping the nation today.
The nationwide survey of more than 2000 people aged 18 – 75 uncovers how sexual health, wellness, education, dating, and relationships have changed in Australia over the last five years. The survey looked into how satisfied Australians are with their sex lives and the major societal shifts impacting relationships—from stress and the cost of living to the meteoric rise of technology and dating apps.
The release of the Body+Soul Sex Census kicks off a four-week editorial and marketing campaign designed to break taboos and present the unfiltered facts.
“As a brand, Body+Soul believes that topics like sexual health and pleasure should be spoken about as openly as any other aspect of physical and mental wellbeing,” Jacqui Mooney, Body+Soul editor-in-chief said.
“In fact, we’ve made it our mission to normalise conversations in this space. Which is why, after a break of five years, we’ve brought back one of our biggest and most iconic initiatives.
“Our intention with this research isn’t just to understand what’s happening in (and out) of Aussie bedrooms, but to deliver advice from leading experts to help our audience build stronger, healthier relationships. I’d also like to thank our presenting partner, VUSH, for getting behind this truly important campaign,” Mooney added.
Liana Lorenzato, VUSH general manager and chief marketing officer, said: “We’re thrilled to partner with Body+Soul for their national Sex Census. At VUSH, we’re committed to breaking down the barriers surrounding conversations about pleasure and sexual wellness.
“By joining forces with a platform as trusted and influential as Body+Soul, we’re able to reach even more people and support an open dialogue that is inclusive, empowering, and essential for fostering a healthier, more informed approach to sexuality.”
The census will launch this Sunday across The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD) and Sunday Mail (SA), coverage continues for four weeks and will be amplified across the News Corp Australia network.
A comprehensive marketing campaign will support the initiative, with promotion across digital, print, audio and social channels.