BMF launched its first campaign for BWS after winning the Endeavour Group creative account in July.
The new brand campaign under its Refreshingly BWS platform tells Aussies that however they like to pre-party, BWS is ‘here for it’. It encourages Aussies to indulge in their pre-party routines because with BWS’ convenience, the cold bevvies ‘ready whenever you are’.
“We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation,” An Le, head of brand marketing at BWS said.
“Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night – getting ready!”
“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s,” she added.
“We’re stoked to start our partnership with the BWS team,” David Roberts, group creative director, BMF, said. “This campaign is a celebration of the pre-party ‘you’.
“The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out. Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish.”
With media strategy and buying led by Carat, the integrated campaign will roll out across TV, OOH, radio, digital, social and in-store.
Endeavour Group has appointed BMF as its lead creative agency to work across its portfolio of brands including Dan Murphy’s and BWS, back in July.
The incumbent for BWS was M&C Saatchi, which held the account since its appointment in 2021, while Thinkerbell managed the Dan Murphy’s account.
See also: BMF wins Endeavour Group creative pitch
CREDITS:
Client: BWS
Creative Agency: BMF
Production Company: Exit Films, Photoplay
Director: Stefan Hunt, Exit Films
Media Agency: Carat Sydney