Bishopp Outdoor Advertising has launched 126 new out-of-home (OOH) sites across Australia in 2024, including 14 roadside digital sites, marking a significant expansion of its advertising network.
The regional out-of-home provider’s expansion includes key partnerships with Hobart and Launceston airports, providing exposure to 95% of Tasmania’s incoming air passengers. Bishopp has also entered the cruise market with the Port of Airlie terminal in the Whitsundays, which services 700,000 passengers and 125 cruise ships annually.
The Australian Rail Track Corporation (ARTC) partnership has added nearly 100 new advertising opportunities across regional New South Wales.
To support this growth, the team has grown by almost a third over the past year, increasing from 65 to 83 employees, including two new senior hires, James Beadman as general sales manager and Phil Neely, as national commercial manager, ensuring the company is well-positioned to meet increasing demand and strengthen its presence across regional Australia.
Brad Bishopp
Brad Bishopp, CEO of Bishopp, said: “This year at Bishopp, we’re staring down the barrel of unprecedented year-on-year growth. On average, we launched more than two new sites every week in 2024 which is a real credit to our growth strategy and the team driving it.
“The out-of-home industry in Australia is a $1.3 billion market and the fastest-growing above-the-line media sector. Tools like MOVE are reshaping how we evaluate and optimise the performance of our roadside and airport networks, encouraging greater investment in regional areas and solidifying our position as a key player in the OOH industry.”
Bishopp’s growth is supported by the introduction of programmatic advertising to its offering, opening new revenue channels across its digital platforms.
Dominic Lis
Dominic Lis, sales director at Bishopp, added: “This year has been all about growth and opportunity. Expanding into new markets, working with fantastic partners and making significant upgrades to our digital assets has opened up incredible opportunities for us and our advertisers.
“We’ve introduced 3D anamorphic capabilities in major regional hubs, with massive video walls in Cairns, the Gold Coast, Mackay, Sunshine Coast, and Whitsunday Coast Airports.
“We’re creating more ways to connect brands with audiences in key locations and the energy from these wins is driving us forward. 2024 has set the stage for even bigger things ahead and I can’t wait to see how we take it to the next level in 2025.”
