Sunrise today ended its 15-year celebration tour, having visited some of the country’s most iconic locations across the week.
Sunrise v Today
Monday: In the metro markets Sunrise pushed above 300,000 to 312,000 for the first of its birthday week shows from Sydney Harbour. Today was back on 259,000.
Tuesday: Day 2 of the Sunrise birthday week saw the team transplanted from Sydney Harbour to Palm Cove in Queensland. Sunrise continues to hold the edge over its rival with Seven’s Tuesday audience of 301,000 compared to Nine’s 270,000. Nationally Sunrise won too with 543,000 to Today’s 405,000.
Wednesday: Day three on the trip saw Sam, Kochie and the Sunrise team at Sea World on the Gold Coast. The numbers were 298,000 for Seven and 255,000 for Nine’s Today.
Thursday: The program was in Adelaide at the Riverbank Footbridge. The audience was up and the biggest of the week – 315,000. The lift came at a cost for Today, which recorded its smallest audience of the week – 248,000.
The week ended at Uluru this morning. Follow @MediaweekAUS on Twitter for those numbers tomorrow.