As the world’s top tennis players step onto the courts for the 2025 Australian Open, major brands are making their mark on Nine’s celebrated coverage of this Grand Slam event. Emirates, Uber Eats, Haier, and other big names are using this premier platform to captivate millions of Australians, setting the tone for their marketing strategies in the new year.
Nothing unites Australians like sport, and the Australian Open has become a cornerstone of Nine’s Summer of Tennis, boasting 15 days of live tennis action that attracted over 10 million viewers last year. For advertisers, this isn’t just a sponsorship—it’s a chance to engage with audiences on an unparalleled scale.
Emirates debuts as a major partner
Joining Nine’s Summer of Tennis for the first time, Emirates is leveraging its role as the official airline partner of Tennis Australia. The global aviation giant plans to maximise visibility through Nine’s cross-platform content, spanning television, digital, publishing, and audio.
Uber Eats delivers a grand slam strategy
Returning as a key partner, Uber Eats is elevating its marketing game with an innovative campaign that integrates seamlessly into the Australian Open’s broadcast. By leveraging Nine’s broader programming slate—including hits like Married at First Sight—Uber Eats aims to create a high-impact presence that resonates beyond the tournament.
Haier, anz, and other powerhouse brands
Global appliance leader Haier is also stepping up its game, rolling out a campaign titled Make more time for tennis with Haier. The brand is harnessing Nine’s creative services, including augmented reality executions, to bring its message to life during the tournament.
Returning sponsors like ANZ, Kia, and Chemist Warehouse are also back, building on previous successes. ANZ will amplify its Falcon® fraud protection technology with aerial shots captured by a cutting-edge 4D drone at the Tennis Park, offering a bird’s-eye view of the action.
Innovative advertising formats
Nine continues to push boundaries with groundbreaking ad formats. The use of augmented reality will allow brands to integrate digital inserts into the live broadcast, enhancing visibility and contextual relevance. Chubb’s Champions Walkout and VIP Seat Upgrades will bring fans closer to the action while reinforcing the brand’s premium image.
“Nine’s Summer of Tennis has proven to be the ultimate platform for brands to launch their year,” said Matt Granger, Nine’s director of sales – Sport, Olympic and Paralympic Games. “We’re thrilled to welcome new and returning partners and deliver premium, innovative solutions to engage audiences at scale.”
As Australia’s first Grand Slam of the year kicks off, Nine’s commitment to delivering unmatched audience engagement and cutting-edge sponsorship opportunities ensures brands like Emirates, Uber Eats, Haier, and ANZ will have a winning 2025.
Catch the Australian Open 2025 live and free on Channel 9HD, 9GemHD, and 9Now.