Sqreem Technologies and Beyond Intent have launched the Sqreem media platform in the Australia and New Zealand markets.
Sqreem is the world’s first media-buying platform that uses Cognitive Artificial Intelligence to identify Intent audience segments and automate buying and optimisation across all major digital channels.
Beyond Intent, a data-led intent marketing consultancy that utilises disruptive marketing data and automation technologies to assist clients in solving digital questions and challenges, has been appointed the exclusive reseller of Sqreem in the Australia and New Zealand.
The company will be bringing the automated performance media-buying capabilities to its current clients and new targets among agencies and direct advertisers.
Beyond Intent co-founder Aryeh Sternberg said: “General Data Protection Regulation just happened. However, it’s not enough to just ask customers to re-opt in for untargeted wasteful messaging. The power of Sqreem’s massive Intent insights of over 450,000 consumer behaviours and being able to automatically sync those to Intent-based audience segments is what we know advertisers need and, more importantly, what consumers want.
“The behaviour data is anonymous and no individual is tagged. However, we have mapped over 50,000 consumer brands, so we know who wants what, when, and why they want it.”
Sqreem CEO Ian Chapman–Banks said: “We are behavioural data aggregators. Through forensic analysis of over three billion consumers worldwide we have identified and extracted different segments and personalities to understand the path to purchase, their likes, interests and activities. In other words, we deeply understand path to purchase and the products people are likely to buy based solely on behaviour.”