Brand activation agency Because ANZ is accelerating business development across Australia and New Zealand, appointing Chloe Woodhouse as the newly created director of growth.
Collaborating with brands such as Woolworths, Sydney Water, Kraft Heinz, and AGL, Because blends live shopper and digital to build relationships between brands and consumers.
Woodhouse joins Because ANZ to capitalise on the growing demand for brands to harness activations and foster stronger relationships with consumers to drive consideration, loyalty and sales both in the short and long term.
Meredith Cranmer, co-founder and managing director at Because ANZ said: “Chloe’s appointment is a pivotal moment for us as brands across Australasia increasingly seek to connect with consumers in more impactful ways. Her proven track record in driving business growth through strategic sales and marketing initiatives and strong client relationships makes her the perfect fit to lead our business development and ensure we continue to deliver exceptional results for clients.”
With more than 14 years experiential marketing experience, Woodhouse arrives at Because ANZ from the UK where she most recently was client development manager at UK experiential and creative agency Smyle. She has previously worked at Event Concept, London and Encore, Australia.
Speaking on her appointment, Woodhouse said: “This is an exciting time for brands in Australia and New Zealand as they seek to forge deeper and stronger connections with consumers. These brands want to invest with an experienced agency partner, such as Because, which effectively leverages experiential, social and digital to ignite growth. I’m thrilled to be joining the dynamic Because ANZ team and bring my expertise in building strong client relationships, and crafting successful sales strategies to the agency.”