BBC Worldwide has announced its first VOD deal in India.
The deal, with the leading direct to home provider (DTH) , Tata Sky, comprises SVOD and TVOD services and gives subscribers in eight metros in India access to the best of the BBC’s drama and comedy via BBC On-Demand, a branded property on Tata Sky’s platform.
Viewers can now also access it online via their TVs, PCs, tablets and mobiles.