BBC Studios Australia and New Zealand ad sales team has welcomed the appointment of Georgina Marshall as an account executive to the Melbourne team.
Marshall recently returned to Australia after working for the BBC Studios advertising team for five years in London, servicing markets across the UK and Europe.
She worked on several major global clients, including UNICEF, Visit Puglia, Armani, Royal College of Arts, Disney+, and Audi. Prior to her time in the UK, Georgina started her career in Australia, working for MCN (Foxtel & Channel 10).
This expansion of the BBC Studios ANZ Ad Sales team in Melbourne is in response to strong revenue growth from advertisers across Victoria, South Australia, and Western Australia following the relaunch of BBC.com and introduction of the BBC app in 2024. The expansion comes alongside increasing access to new BBC digital, video, and audio inventory, including new solutions across podcasts, YouTube, and FAST.
Marshall’s appointment will play a key role in giving advertisers the opportunity to partner with BBC Studios to create campaigns that not only deliver top performance but also give brands confidence on the quality of inventory and premium brand-safe environments.
“Our offering to commercial clients is a compelling proposition in today’s digital advertising marketplace, and we are now better placed in Melbourne to directly service customers to help them get the very best out of our many platforms,” Jamie Chambers, VP, BBC Studios ANZ Ad Sales & BBC StoryWorks, said.
Last year, the general manager of BBC Studios Australia and New Zealand, Fiona Lang, surprised staff at an “all hands” meeting in September with news that she was stepping down and leaving the organisation.
In a note later sent to staff, Lang explained: “This has been an incredibly difficult decision to make, but having led the business through a critical stage in ANZ’s evolution, I feel that the time is right for me to pursue my next career opportunity.
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Top image: Georgina Marshall