Australia’s largest online beauty product review destination beautyheaven.com.au has unveiled a refreshed and enhanced version of the Bauer Media site. Bauer acquired the online business earlier this year.
Harnessing the power of Drupal content management systems, the new site is 100% responsive and boasts improved search and navigation functionalities that deliver an enhanced user experience.
The improvements to the site will provide beautyheaven members with a range of new benefits including real-time alerts when other members respond to their comments and forum threads, when they have earned loyalty points and when applications for relevant Trial Teams in which they can participate have opened up.
On the updates to beautyheaven, publisher Jackie Maxted said, “beautyheaven has been a leader in the online beauty industry for the last eight years. To remain this way, we must continue to do what we do best – that is, provide innovative and engaging solutions that connect brands with consumers in a trusted environment. More features and functionalities will be added to the site throughout the rest of the year and beyond.”