Bauer’s Australian Women’s Weekly most read print magazine

• In print, the brand recorded a total audience of 1.57million, with a 17% increase in female readers under 40.

The Australian Women’s Weekly has taken the title of Australia’s most read print magazine, as revealed in today’s release of the Roy Morgan Readership Survey – December 2018, reports Bauer Media:

The Weekly is the most read print magazine in the country. This sees the iconic magazine brand overtake Better Homes & Gardens to secure the coveted number one print spot.

In print, the brand recorded a total audience of 1.57million, with a 17% increase in female readers under 40.

Australia’s biggest advertisers such as AGL, L’Oreal, Coles, Harvey Norman, Myer and Westpac recognise the value of the Weekly’s deeply engaged female audiences and premium environment signing on for ongoing campaigns.

Commenting on the Roy Morgan results, The Australian Women’s Weekly editor-in-chief Nicole Byers said: “We are thrilled to secure the number one most read magazine position.

Nicole Byers

“Our focus over the past 12 months has been to evolve The Weekly in such a way that we retain our core strengths while attracting and resonating with as many new readers as possible. To be reaching people from such a wide range of demographics is something we’re very proud of, and a testament to that fact that trusted brands and quality content remain strong drawcards for the Australian public.”

The Weekly’s digital home, Now To Love, along with sister site, Homes To Love, were another highlight in the Roy Morgan survey. These brand networks drive Bauer Media’s overall cross-platform strength and deliver competitive results for Bauer brands. These titles include Woman’s Day, NW and OK!, who lead their cross-platform categories, and Belle and Real Living, who achieved notable increases of 41% and 38% respectively.

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