Bauer Xcel Media grows sales team with two hires

Bauer Media’s digital arm Bauer Xcel Media has appointed Shailei Forrester as digital group account director and Mitchell Greenway as head of programmatic.

Forrester joins from award-winning, independent communications agency Reborn where she managed national and international FMCG clients such as Nestle Australia, Revlon Australia, CSIRO, Metcash and COTY.

In her new role Forrester will work closely with Bauer’s sales and editorial teams on strategic, content-led creative campaigns to drive the further growth of revenue from branded content offerings.

Greenway previously led Yahoo!7’s mid-market sales team, overseeing strategic relationships with independent agencies and direct clients such as Stan, Spotify, Netflix, Foxtel, iSelect and others.