Bauer Media Group and short-form video platform Wochit have announced an expansion of their partnership into the UK, US, Australia and New Zealand. It will support the rapid production of the publisher’s social video content in these markets.
The partnership aids the wider company strategy to reach and engage audiences across online, mobile and social channels. The videos created using Wochit will enhance Bauer Xcel’s unique editorial offering that promotes original, viral-oriented content centered around audience passions.
Bauer is consistently seeing content created through Wochit in the top 5% of its most viewed videos across its brands. Parkers, Bauer’s motor specialist magazine, is one brand to have seen positive results – car experts can now create short form video without the need for a separate video resource, improving its engagement with audiences on social platforms.
The deal follows a year-long relationship with Bauer Xcel Media in Germany, which helped it to accelerate the production time of video. For example, video content for Twitter can be created in less than one hour, opposed to a day, meaning more inventory can be created at a quicker scale and react to unfolding news and events.
Wochit is a video creation platform used by brands, media organisations and other content creators to produce engaging short-form video quickly and at scale. Each month, over 450 organisations including Time Inc., CBS, Gannett, ProSieben, Singapore Straits Times, and Der Spiegel use the platform’s automated, cloud-based editing, collaboration and optimisation tools and library of rights-cleared assets from AFP, AP, Getty, Reuters and others to expand audience engagement across websites, apps and social networks. The company is backed by ProSieben, Singapore Press Holdings’ SPH Media Fund, Carlo de Benedetti, Redpoint Ventures, Marker LLC, Greycroft Partners, Press Association, and Cedar Fund. Wochit is based in New York, with offices in London and Tel Aviv.