Bauer closes fashion quarterly Shop Til You Drop

The magazine’s current Autumn issue will be its last

Bauer Media has announced that quarterly fashion title Shop Til You Drop will cease publication.

Nick Chan, CEO of Bauer Media, said: “As a seasonal edit of the best in fashion and beauty, the frequency of Shop no longer meets with the needs of today’s shopper. While these decisions are always regrettable, it’s clear market and business realities mean the quarterly magazine is not sustainable.

Nick Chan

“Our portfolio of leading women’s brands including Elle, Cosmopolitan and Harper’s Bazaar continue to showcase the latest fashion and beauty trends across multiple platforms with increased regularity.

“I want to thank the team behind Shop for all their hard work and dedication. We will be talking to them about options within the business.”

The magazine’s current Autumn issue will be its last.

Shop Til You Drop‘s readership dropped by over 50% in 12 months to December 2016, according to emma data published in Mediaweek’s February 20 issue.

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