The program called WhichCar TV will premiere on Ten on January 13, 2019. Each episode will be packed with new car adventures and reviews, and provide a glimpse into the local car culture.
WhichCar TV will showcase car journalists from Wheels, Motor, 4X4 Australia, Unique Cars and Street Machine.
Bauer Trader Media general manager Terry Williams–King said: “We are thrilled to be working with Network Ten to bring Australians a show highlighting the incredible variety of new cars in Australia today. We are also proud to have the support of our major sponsor Continental Tyres on this exciting journey with us.
“Bauer’s great motoring brands – from WhichCar to Wheels, 4X4 to Unique Cars – have already established themselves as leaders in video storytelling via the WhichCar.com.au website. Bringing those skills to a wider television audience is a natural next step.”
WhichCar TV builds on the successful relaunch of the WhichCar brand earlier this year, in which all of Australia’s best car magazines unified their individual websites at WhichCar.com.au.