Bauer Media recruits more people for its commercial storytelling division Story54

Anna Preston has been promoted as the head of strategy.

Bauer Media has made multiple hires and promotions within its female-first insight-led commercial storytelling division, Story54.

Formerly the strategy manager at Bauer Media, Anna Preston has been promoted as the head of strategy. The national role will see Preston lead a team of 10 strategists.

Nova Entertainment’s Casey Greig has joined Story54 as its commercial research director. She will lead the research team and deliver commercial insights for new and existing clients.

Natalie Cornish has joined Story54 from Nine Entertainment. Cornish will take on the role of senior commercial editor. She will work closely with the commercial content team headed by Sarah Macrae, who was recently promoted to this role.

Bauer Media’s GM for Story54, Jane Waterhouse, said: “The team changes at Story54 come at an exciting time for us. Over the past few months, our Female Futures trend forecast has not only been warmly embraced by clients, but has also helped to steer the development of authentic and effective insight-led brand stories for key advertisers. We’re looking forward to growing and developing our strengths even further with the new team.”

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