Avid Collective welcomed more than 30 publishers to its ‘The future of branded and native content’ event at the pop-up gallery Incognito Art Show in Sydney’s Paddington on Tuesday.
At the event, the native content company launched its Publisher SaaS platform, which allows publishers to license their own version of Avid Collective’s platform to run campaigns they book directly with brands and agencies
Avid noted the core goals it aims to achieve for publishers with the platform is to improve publisher efficiency, client experience and accessibility.
Luke Spano, CEO of Avid Collective, said: “It was great to be able to share Avid’s platform product roadmap and create a collective opportunity to collaborate as a group on evolving that roadmap.
“We believe industry-wide innovation is vital to the media ecosystem, and digital publishers working together is a great approach to driving category growth within the broader advertising sphere. The interest and engagement from publishers in the room felt super high, and we’re excited to run more publisher-focused events into the future.”
Avid hosted its event at the Incognito Art Show to support the not-for-profit art show that exhibits over 15,000 original artworks to support two organisations; Studio A, which provides professional development for artists with intellectual disabilities, and We Are Studios, a fully disability-led, inclusive studio empowering artists.
The art show attracts amateur and professional artists who contribute A5 sized artworks, which are exhibited anonymously. The art is then sold for $100 to the public on a first-come-first-served basis, only after purchase will the artist be revealed on the reverse of the artwork.
By opening the registration to all, the Incognito Art Show removes the barrier to entry for aspiring artists to exhibit. In turn, the flat $100 cost lowers the barrier for aspiring collectors.
Avid ran a pro bono campaign to generate awareness of the Incognito Art Show, educate audiences about the initiative and inspire aspiring collectors to start building their wishlists. In partnership with publishers, Avid was able to get a mix of articles, social posts and EDM content to support the in-person sale event currently happening at Incognito.
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Top image: Luke Spano