"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
Filming in NSW starts mid-February with global distribution by Sony and production support from Curio.
Kennedy steps up as general manager as Barber takes over the role of client services director.
Foxtel staff moves – Out: Jacqui Abbott, In: Adrian Christie
The video teaser campaign comes as brands ditch X in favour of Instagram, TikTok and YouTube.
"This exciting new partnership brings together two of Australia’s most-loved brands."
Cronk relocates from New York to rejoin OMD, bringing over 20 years of industry experience across the US and Australian markets.
"There’s never been a greater appreciation of the power of health and medical science as there is right now."
MBCS launched in 2022 as an agency tasked with connecting IPG’s creative, content and experience capabilities.
The Nielsen Top 20 list is calculated through analysis of advertising trends and spending between January and December.
Ford Ennals: The numbers were "broadly stable despite a challenging market"
"I have always believed in putting PR at the beginning of the creative process."
"We welcome the opportunity to bring our signature Unconventional Intelligence across media strategy, planning, and implementation."
