Matt Barbelli: "We aimed to create a digital experience that resonates with their audience."
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
This month I’ve been obsessed with the Royal Caribbean Ultimate World Cruise content circulating my social media feed...
Paramount Global cuts 800 staff, Survivor, Nemesis
Failure to address sustainability risks may lead to financial repercussions, including reduced access to capital.
“I was shocked, embarrassed and deeply disappointed by Ms McGarvey’s decision."
The game drew plenty of attention, particularly with the arrival of Chiefs Tight End Travis Kelce's girlfriend, Taylor Swift.
Merret's remit will include all things experiential, immersive storytelling, gaming, AR & VR, XR, AI and content automation.
The account will continue to be serviced out of EssenceMediacom Sydney and led by client partner Daniel Morgan.
The competition saw industry members work to predict the big ad moments from Monday’s Super Bowl.
The inaugural year featured 1,178 sessions and events
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to...
Corey Layton: "Podcasts have yet again proven to be Australia’s fastest growing advertising medium, setting up 2024 to be even bigger again."
Saville was most recently COO at Pollinate, where he led the design and implementation of processes within the agency.
