The platform provides advertisers with enhanced granularity, transparency, and control over targeting tactics.
"I feel like I tied everything I learned and turned it into positive energy."
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
Senior appointments: Hannah Mannion, Eb Yusuf, Natalie Murray & Natalie Clark
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
The entertainment news site has appointed Anita Anabel as editor.
New features include a simpler navigation featuring: Home, Discover, and Library.
Kate Dundas: "It’s critical more marketers build the know-how and confidence needed to engage on ESG topics."
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
ACMA found Optus failed to upload required customer info to the IPND between Jan 2021 - Sept 2023.
Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns
Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
"Many marketers and their agencies are missing a significant opportunity to engage an audience beyond an immediate transaction."
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
