"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we...
The ACCC, Meta dumps transparency tool, Southern Cross, ABC, Meghan Markle, Latrell Mitchell
Paramount Global sells stake in Viacom18, War on fact-checkers, Tom Elliott, ABC Radio Sydney, Kyle Sandilands, Warren Tredrea
The show is based on the true events that were covered in Netflix's Last Stop Larrimah.
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand...
Full results for the first GfK Radio Ratings Survey of the year.
Pete & Kymba strip naked, HBO Max, Logies, Ray Meagher, Melbourne Demons
The Inspired Unemployed, LiSTNR unveils AdTech Hub, Acast's integrated marketing campaigns, Barack and Michelle Obama enter the podcast world.
"If your content isn’t landing, isn’t connecting and isn’t effective – creating more of it isn’t the solution."
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
Josh Frydenberg, Charges to be downgraded against Seven personality, Meghan and Harry, Telegraph and Spectator takeover, Vanderpump Rules, Leigh Matthews
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a...
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
