AI, Twitter, Evan Gershkovich, Huw Edwards, Free TV Australia
"The rise of digital channels, accelerated by the pandemic-driven shift in budget allocations, has complicated matters"
“This backlash demonstrates people's desire for realism."
“Marketing Mix Modelling is really helping us look at the next level, at both macro and micro channels in each category."
Pat Sofra: "I’m excited to lead the team in crafting work that creates new levels of engagement."
Creative fatigue is far from a clear cut issue - but there are a few things we now know as fact
Joining the agency are Rachael Edginton and Jodie Sully
"It's never been easier for creators on Snapchat to share all of their passions with their followers."
Tammy Cooksey concluded: "I look forward to continuing to grow that as our portfolio of clients also grows"
Viewership was up 10% compared to 2022
State Of Origin ratings from every year since OzTAM took over management of TV ratings
Martin Medcraf: "Our research shows that brands who sponsor Women’s Sport also enjoy higher levels of trust"
Bartlett scores two nods, and Snook one for Succession
Adam Singolda said: "The industry and our partners are making it clear – Generative AI is an important next step for every...
