The Here Together campaign will run across TV, digital, cinema and OOH.
The story of Jimmy Barnes is being brought to the big screen.
$16 million in grants will be available per year over the next three financial years.
The tongue-in-cheek concept forms part of a larger campaign for News.com.au.
SBS's coverage of the tournament has reached 7.9 million Australians to date.
Meanwhile, Nine News ranks #1 on the non-sport chart.
Parrot Analytics TV Demand Chart, week ending June 23, 2018.
The independent screen sector generated $1.2 billion in production revenue in 2017.
France TV has secured the broadcast rights to seasons 1 and 2 for three years.
• Nine's Amanda Laing joins as commercial boss, Peter Campbell named head of Fox Sports
'Our aim is to deliver local entertainment news in a fun, informative and positive way.'
The telco is in talks with more club rugby organisations for similar deals.
Kelvin Healey will succeed Gleeson at News Corp's The Sunday Mail.
Adams has previously managed MCN’s strategic partnership opportunities for Sky News.
