'We know how passionate the country is about the world game.'
The aim of Pointless is to score as few points as possible.
The partnership was launched last month with a flash mob of 30 dinosaurs invading Martin Place.
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The Here Together campaign will run across TV, digital, cinema and OOH.
The story of Jimmy Barnes is being brought to the big screen.
$16 million in grants will be available per year over the next three financial years.
The tongue-in-cheek concept forms part of a larger campaign for News.com.au.
SBS's coverage of the tournament has reached 7.9 million Australians to date.
Meanwhile, Nine News ranks #1 on the non-sport chart.
Parrot Analytics TV Demand Chart, week ending June 23, 2018.
The independent screen sector generated $1.2 billion in production revenue in 2017.
France TV has secured the broadcast rights to seasons 1 and 2 for three years.