The deal does not include an attached free-to-air partner
"The industry will once again have to come together collaboratively in 2024 to make a difference"
Rupert Murdoch, TikTok, Jacinta Nampijinpa Price, Guardian Australia, Streaming services v homegrown film and TV
Guy Burbidge: "It’s the first time since 2017 that a superhero film won't be in the top three movies of the year"
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
Zenith Media has held the account since 2001
"The calibre of concepts presented for judging was truly bar-raising."
Maria Grivas: "Its a testament to the trusting partnership that has evolved over the past 9 years between our team and theirs"
Paul Sigaloff: "To capture audience attention at scale and make brands unmissable."
Phil Shearer: "We knew we had to do something different."
Craig Sue: "Create buzz that drives excitement"
“The Great Christmas Chase” has been rolled out like a movie release, complete with trailers, film posters and social content.
The subscription will be available for $5 per month
“Leading our diverse creative talent across Song in Growth Markets is going to be super interesting"