Emma Shepherd

Posts By Emma Shepherd

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  Agencies

  Korean Air unveils first major rebrand in 40 years via Lippincott

  The new identity signals global ambitions following the Asiana merger.

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  Digital

  News Corp rolls out NewsGPT AI tool for staff in Australia

  The move positions News Corp Australia among the leading adopters of artificial intelligence in the media sector as publishers race to integrate...

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  Events

  Tubi and News Corp Australia forge exclusive streaming partnership

  Pippa Leary: 'Joining forces with Tubi means for the first time we have access to the big screen in the lounge room.'

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  News

  News unveils next-gen AI data capabilities

  Lou Barrett: 'At News, we are hyperfocused on driving engagement with our audiences because it allows us to understand the motivation behind...

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  News

  Lou Barrett on Tubi, engaged reach, and News Corp’s video expansion

  'We haven't had any CTV in our stable before, which allows us to engage with advertisers who have traditionally focused on broadcast...

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  Publishing

  Are Media appoints new director of sales

  Jane Huxley: 'She has a proven track record in driving business transformation, leading large high-performance sales teams, and delivering strong revenue results.'

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  Sports

  SBS secures live major league soccer broadcast rights for Australian football fans

  MLS Sunday night soccer comes to SBS VICELAND and SBS On Demand.

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  Audio

  Natarsha Belling’s first day on The Briefing – Afternoon edition

  Respected journalist expands her reach with LiSTNR’s award-winning news podcast.

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  Events

  Marie Claire’s IWD 2025 event inspires women to ‘march forward’

  Among the more than 100 guests were high-profile speakers and changemakers, including human rights lawyer Jennifer Robinson, and actor Asher Keddie.

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  News

  Crikey’s selective scrutiny: A question of editorial integrity

  'Crikey's report is inaccurate.'

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  Television

  Foxtel found in breach of gambling advertising rules

  Carolyn Lidgerwood: 'If broadcasters are airing gambling advertisements during live sporting events, the responsible gambling message must be aired too.'

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  News

  The future of adtech in APAC: Privacy-first strategies, omnichannel growth, and the decline of identifiers

  Rishi Bedi: 'You have one-tenth of a second to capture a consumer’s attention before they scroll past.'

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  Audio

  Live Nation rebrands Secret Sounds Connect to strengthen music sponsorship and brand partnerships

  Kristy Rosser: 'Our ability to tap into Live Nation's global network gives brands unprecedented access to artists, real-time audience insights, trends, and...

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  Data

  Meta slams YouTube exemption in Australia’s social media ban for under-16s

  'We are concerned the government's rapid, closed-door consultation process on the minimum age law is undermining necessary discourse.'