Mediaweek speaks to the tourism experts steering P&O's new brand platform
The Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
The platform aims to serve as marketing platform to promote careers in the industry to a broader audience.
Susan Armstrong: "69% of women in midlife feel like advertisers ignore them completely.”
Stephen Connor: “We have been part of the problem, now we want to be part of the solution.”
Pinterest has been ramping up its local offering as it seeks to make everything on the site shoppable.
Sadler: "We are supportive of OzTam and VOZ, but we're also inquisitive and we are exploring avenues around the Video Future Collective."
"The media, as well as the advertising industry, have a huge responsibility in this."
78% of marketers use a hybrid model of both in-house and external agencies.
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
"If PPCA wants more money in the pockets of Australian musicians, then it should pay them a bigger share of the fees."
Amy Reinhard: "We are also working diligently to bring more measurement capabilities to our advertisers globally"
