Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
The black and white film doesn't show paint colours at all.
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
The Monkeys scored six of Australia's 14 gongs, with M&C Saatchi taking four, and R\GA, CHEP Network, Dentsu Creative, and Rumble Studios...
Catalano: "Domain’s audience has stagnated and we’re seeing some agents downgrading or dropping them."
“Creative problems are the creativity itself, and the ability to come up with new things. It's the opposite of using a formula.”
“Allowing the processed food and advertising industries to set their own rules does not effectively protect children."
The idea came after the team experienced kangaroo hazards firsthand on film sets.
David Jones launched its stand alone retail media department, David Jones Amplify, in August last year.
Cliff Obrecht: "From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on...
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture.
Cosgrove-Moloney returns from Tokyo, where she served as GM of Special.
Villella has started in the role, based in Sydney and reporting to Candice Veasey.
