Sophie Muir: "As someone who personally battles Crohn's disease, securing the PR account for Crohn's and Colitis Australia is profoundly significant to...
“Lynx has always been about empowering guys, and that means evolving alongside them."
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
M&C held the account since 2018, and was responsible for its 'Come and Say G'Day' campaign.
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
Ronson's appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq.
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
"We’ve loved unearthing the best sports stories Australia has never heard of.”
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
Sportsbet, Gyna Fertility, and ThePhoenix.cau all faced the gavel.
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it...
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...