"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
Nina East: "We set out to make a confronting campaign that would make a difference."
Michael Titshall: "Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking."
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand...
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
"They just need to be spoken to the right way and enticed into spending in various ways.”
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth...
According to Pollinate research, most Australians found their bank lacked a human touch.
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland...
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
