Migliore: "Unlike other road-safety commercials, the campaign’s focus is less about the behaviour of the driver in the crash, and more about...
Nathan Birch: "The world of work continues to change for creatives, and not necessarily for the better."
"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping."
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift...
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
Hunter Johnson: "We are at an inflection point for masculinity."
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the...
Stuart Terry: “Australia’s auto market is ripe for something different."
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
Rose Herceg said, "it’s a great honour to sell WA to the world."
The campaign was led by Squarespace's in-house creative team.
Brent Smart: "I love how ambitious, yet simple this work is."
The appointment follows the news of Fran Clayton joining Ogilvy as CSO, as Mediaweek recently revealed.