Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery...
Ellie Rogers left the business in May after a year in the ANZ sales director role.
The move marks the end of its long-standing relationship with Dentsu Creative which began in 2015.
Stuart O’Brien: "The ability to contemporise such a significant community brand is a really important opportunity."
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
James Cowie told Mediaweek: "All hexes and accompanying four-packs claimed within 24 hours of the giveaway’s launch."
The incumbent, Richards Rose, has held the creative account since 2016.
What are the local and global Cannes frontrunners? A handful of top creatives pick the top work that's not their own.
Top creatives from Special, Innocean, Dentsu Creative, and DDB Group Melbourne weigh in on the campaigns from their agencies they think will...
The account went up for pitch in March after the former agency of record, M&C Saatchi, and the FMCG giant parted ways.
Tiffany Rolfe: "Ben has proven to be a skilled practitioner and inspiring leader, always designing to create impact for our clients and...
The merger was first announced in March, along with whiteGREY CEO Lee Simpson's departure.
Rebecca Gelao: "This activation really captured the Sydney running community’s imagination."
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
