DEPT and Ancestry leveraged AI to supercharge production efficiencies.
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US...
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
The news comes after Zitcha announced its partnership with US-based Venvee last month.
66% of New Zealanders and 64% of Australians said AI makes them nervous.
"Having a giant Nova Boy in the sky is also just unbelievably cool."
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
Knight and Dawson share their best career advice, hot takes, and what they currently have on repeat.
Matt Kaufman joined Amazon Web Services, Starcom made key hires, and Catalano's View Media Group made five leadership appointments.
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
