Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
"We're putting the mentee in control ... This is not like some of these masterclasses where you pay a lot of money,...
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
"We've been working hard with a dedicated team and strategies in place for a number of years now."
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
Murray spent 20 years with the agency, with the last four years as its national head of trading.
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
The awards celebrates and gives a global platform to talented, gender-expansive creatives on the rise in the industry.
Gabelich and Sizemore share their perspectives, thoughts and opinions.
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
