Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
The campaign shows the DOOH ad dispatched in the wrong size to make a point of the problem.
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work,...
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US...
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
The news comes after Zitcha announced its partnership with US-based Venvee last month.
66% of New Zealanders and 64% of Australians said AI makes them nervous.
"Having a giant Nova Boy in the sky is also just unbelievably cool."
