'The question isn’t whether first-party data will reshape advertising strategies—it’s how effectively businesses can harness its potential while navigating new challenges.'
'I have no intention of being a ... commentator on what people overseas want to engage in.'
Ryan Fitzgerald: 'ANZ Falcon Lens brings the consumer into the campaign, dramatising the power of the Falcon and putting a smile on the...
Corrina Brazel: 'We saw an opportunity for an affordable and accessible beauty-focused retail offer that delivers an inspirational in-store experience.'
HAVAS ANZ will "not mandate four days in the office", while Publicis Groupe and Omnicom Media Group require employees to be in...
Arthur Sadoun: 'We are doubling down on our strategy of strong creative brands connected to the only data, media and tech ecosystems...
Matt Stanton: 'Our operating model reset will help accelerate the strategic transformation underway at Nine by improving how the different parts of...
Serge Valentino: 'Crusader has never embarked on any National TV ad campaign this big, so this is a real testament to the...
Jen Hegarty: 'In a time when fostering diverse and equitable talent pipelines has never been more critical, we are proud to see...
Carla Loucas: 'This campaign is all about celebrating those everyday ‘classic’ moments that Australians can relate to, highlighting the enduring connection we...
'We will take the time to implement it in a collaborative and pragmatic way with our teams.'
Simon Bates: 'More than 8.5 million Aussies use TikTok to discover, be entertained, or learn, and our dedicated STEM feed makes it...
Sam Buchanan: 'This year’s program has been developed to ensure we’re continuing to enhance our offerings and focus on providing opportunities for...
Michelle Gazzola: 'Partnering with the Australian Open has given us the opportunity to share M&M’s iconic personality with tennis fans and chocolate...
