Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
Monique Di Gregorio: 'We're calling on Aussies to be adventurous and fearless, and we hope the social videos inspire more people to...
Live stream viewing on BVOD peaks during prime time on linear TV, and all networks are seeing record live stream numbers for...
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
Lauren Quaintance: 'We’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and...
The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back...
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
