Alisha Buaya

Posts By Alisha Buaya

• 

  Agencies

  Australia’s ad revenue to reach AUD $25.2b, projected to grow 3.7% in the new year: GroupM 2024

  Melissa Hey: 'Despite the ongoing cost-of-living crisis dominating headlines, the Australian ad market remains resilient, though minimal growth projected in 2024 reflects...

• 

  Data

  Total advertising revenue to hit AUD 30.5 billion in 2025: MAGNA 2024

  Across the broader APAC region, advertising revenues grew by +7.5% in 2024, reaching USD 289 billion.

• 

  Agencies

  Clemenger BBDO gets a bit ‘cheeky’ with CUB’s Hard Rated brand platform

  Ant Phillips: 'Now we want to bring that cheekiness out in everything we do with the brand. And by that, I mean...

• 

  Agencies

  Think HQ spotlights careers in Aboriginal health with Victorian Aboriginal Community Controlled Health Organisation

  Lisa Gumbleton: 'Our campaign seeks to tap into their passion for health and desire to help their community by showing a career...

• 

  News

  Media Roundup: Murdoch parties with Australia’s elite, Government to decide on news media bargaining code, Nine’s radio future, Anh Do gets the Ludo Studios treatment

  Nine's newsroom light on festive decor, The Guardian sells The Observer, Harry Connick Jr’s daughter Kate Connick joins Neighbours.

• 

  Agencies

  Reckitt hands media account to OMG after 14 years with Zenith

  Florence Paoli: 'Omnicom Media Group (OMG) is known for its data-driven, people-first approach, which perfectly aligns with Reckitt’s strategic vision.'

• 

  News

  Maggie Tabberer passes away aged 87

  Her daughter Amanda Tabberer took to Instagram on Friday to share the sad news along with a few family photos.

• 

  Brands

  Hobart’s MACq 01 Hotel unveils new campaign via Showpony

  Danika Porter: 'This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to...

• 

  Agencies

  Bastion launches media division with Kellanova as founding client

  Cheuk Chiang: 'It’s a transformational step that fundamentally changes how we deliver stronger client solutions.'

• 

  Agencies

  Geely Auto appoints Havas Host and dentsu a local partners

  Li Lei: 'Havas and dentsu presented ideas that resonated with our brand values, ensuring our commitment to Australia was front and centre...

• 

  Television

  The Ads That Made Us: Juicy Corn brings the rain, get revved up by Audi, Voodoo Bill Clinton

  This week: Fiona Mullen, Haran Ramachandran and Eliza Albie.

• 

  News

  Media Movers: Paul ‘Fatty’ Vautin, Jenni Dill, Michael Rowland, Angela Robinson, Neil Griffiths and Jack Castles

  Plus: Katy Lozancic, Mike Byrne, Anne Ngo, Matty Johns, James McInnes and Hayley Olsson.

• 

  Agencies

  Clemenger BBDO launches toy-themed e-scooters for Victoria’s Transport Accident Commission

  Adrian Flores: 'Twisting classic toy tropes to create an arresting campaign about e-scooter safety creates a distinctive mnemonic that lives on in...

• 

  Marketing

  IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category

  Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic...