Helen Johnson: 'With this playbook, we aim to empower agencies to adapt and innovate.'
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health
Will Easton: 'We saw strong growth last year, demonstrating that Meta continues to be a platform of choice for both consumers and...
Plus: Duncan Campbell, Nicole Phillips and Myrna Van Pelt and DDB Group Sydney redundancies.
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
CEO Shane Russell said the promotions were among 15 across the agency in the past nine months.
Chris Mater: 'At the heart of both Surfing Australia and NRMA Insurance is a shared purpose: helping people, lifting them up, and...
Chris Brinkworth: 'If global trends hold, businesses betting on a slow rollout may face a rude awakening.'
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
Dan Bitti: 'The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait...
Elizabeth McIntyre: 'This campaign delivers a powerful message that resonates with families across the country.'
Marcelle Gomez: 'Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to...
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
