Posts By Alisha Buaya

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  Opinion

  2025 trend: Continued success for dynamic creative optimisation

  The next 12 months is not just about knowing your niche audiences but being able to reach them with the feeling of...

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  Television

  BBC Studios, Disney and Ludo Studio team up to bring Bluey to the big screen

  Joe Brumm: 'I really enjoyed the experience of working with a longer format on ‘The Sign’ in Series 3, so going even...

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  Brands

  Uber One, Redbull, One NZ and McDonald’s partner with Live Nation ANZ for Rhythm & Vines festival

  Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments...

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  Social Media

  Snapchat 2025 review and predictions: Connection, creation and the rise of niche creators and educational content

  Ryan Ferguson: ‘It’ll be exciting to see how Snapchat can continue to nurture the rise of creators in Australia and how brands...

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  Agencies

  AKQA appoints Tara McKenty as executive creative director

  Justine Leong: 'Her commitment to innovation and inclusion aligns perfectly with AKQA’s mission to create a better future.'

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  Agencies

  Australian Pork launch festive campaign with Colin Fassnidge and My Nonna Fina via Hello Social

  Sam Kelly: 'We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more...

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  Opinion

  Retail in 2025: What really matters for success

  'The brands that will thrive are those that understand this isn't about choosing between digital and physical, or between authenticity and innovation.'

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  Agencies

  Carlton & United Breweries ‘Embrace the Mid’ in new product campaign via Clemenger BBDO

  Adrián Flores: 'It’s a beer ad. Made how beer ads are meant to be made: half naked and full flavoured.'

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  Agencies

  DiDi introduce tow service in time for summer festive season via Sunday Gravy

  Mary Graham: 'Launching a tow service was the most responsible thing we could do.'

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  Agencies

  Droga5 promotes Hugh Gurney and Joe Sibley executive creative directors

  Tara Ford: 'Hugh and Joe are tremendous creatives and wonderful leaders of talent, who we’re sure will continue to help create world-class...

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  Agencies

  Victoria University launches Uniquely You brand platform in a giant leap forward via Noisy Beast

  David Llewellyn: 'By having our students tell their individual stories, audiences will see and hear first-hand the positive experiences they have had...

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  Agencies

  TBWA\Melbourne promotes Kiefer Casamore and Eloise Liley

  Kimberlee Wells: 'Kiefer and Elly’s promotions are a testament to their talent and we look forward to harnessing their fresh thinking and...

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  Social Media

  Snapchat tests Promoted Places on Snap Map with McDonald’s

  Martin Newman: 'We're always looking for innovative ways to engage with our customers and reach new audiences.'

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  Outdoor

  Boomtown’s Leanne Glamuzina appointed head of marketing at oOh!media

  Neil Ackland: 'She joins oOh! ahead of the launch of MOVE 2.0, which for the first time will include measurement of all...