Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for...
Shirli Zelcer: 'Adobe GenStudio dentsu+ will not only drive better outcomes, but it will save time and add scale to marketing teams...
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
Elizabeth McIntyre: 'The OMA Creative Awards shine a spotlight on our finest creative minds and the freshest work driving OOH’s ongoing success.'
Ryan Fitzgerald: 'Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk,...
Louise Romeo: 'Are we cultivating an agile workforce that can thrive amidst constant change?'
'Our partnership with TikTok and PHD was truly collaborative.'
Helen Johnson: 'With this playbook, we aim to empower agencies to adapt and innovate.'
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health
Will Easton: 'We saw strong growth last year, demonstrating that Meta continues to be a platform of choice for both consumers and...
Plus: Duncan Campbell, Nicole Phillips and Myrna Van Pelt and DDB Group Sydney redundancies.
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
CEO Shane Russell said the promotions were among 15 across the agency in the past nine months.
