The account was held by incumbent Half Dome for the past six years.
Pugh joins the independent agency after helping establish the newly formed essenceMediacom agency in Australia as chief client officer.
"AVC Experience+ invites brands to think big and act bold with digital campaigns that are integrated with on-site customer experiences."
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
The new features follow the launch of 36 Months, a campaign lobbying to increase the age of social media citizenship from 13...
Parramatta Eels took down Cronulla Sharks 34 to 22.
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
"We've been looking to introduce this role into the agency for a while."
Mediaweek looks back on May's big moves - and there's plenty of them.
This campaign is Avid Collective and Mindshare's second pro-bono offering for Citizens of the Reef.
"Being able to data match is the highest value property that you can buy in digital audio because it enables ad dollars...
"To successfully navigate data privacy, brands need to be proactive, transparent and prepared."
The Foundation brand will disappear, and current Foundation MD Liz Wigmore becomes Hearts & Science MD.
"Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ."