Sparrow: “Never ever did I think that one day it would be me up here"
Pace is one of the longest-serving agencies and is family owned and operated
Meanwhile, Sam Smith and Kim Petras keep the top spot on the Singles Chart
They shared their thoughts on new partnerships, as well as new content and returning shows
Plus the future of gaming advertising at the Arnott's Group
Gossert also discusses the benefits of being part of the IMAA
Commerce media connects marketers and media owners to first-party data
• Plus: The importance of DE&I and social impact when recruiting
• "It’s an exciting day to see SCA's national audience achieve a new all-time record cume"
• Plus: The agency's response to the talent shortage and her outlook for the year ahead
• Plus: Improving trust in new technologies and advancements
• Plus: The power of gaming content creators and what marketers need to know about the space
• "They say the first seven are the hardest. Hopefully, we've cracked that"
• They shared their thoughts on the big selling points and what it means for advertising spend
