Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
"It has largely been the failure of media publishers to effectively monetise their businesses and build robust business models."
"The idea that research and work done by others can be taken for free is simply untenable."
Google has already begun renegotiation talks with publishers close to expiry.
Sheppard and Van Arendonk share their perspectives, thoughts and opinions.
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
"We're putting the mentee in control ... This is not like some of these masterclasses where you pay a lot of money,...
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
"We've been working hard with a dedicated team and strategies in place for a number of years now."
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
Murray spent 20 years with the agency, with the last four years as its national head of trading.
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
