Alisha Buaya

Posts By Alisha Buaya

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  Agencies

  Twisties gives fans a taste of luxury with Caviar flavour via VaynerMedia and Mango Communications

  Twisties Caviar follows the launch or Twisties Fortune and Spicy Ramen in 2024, and Twisties Donut King and Raspberry in 2023. 

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  Brands

  Qatar Airways launches AI-powered holiday campaign

  Babar Rahman: 'The holidays are a time for connection, and we’re thrilled to bring the magic of travel and celebration together through...

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  News

  Sam Hegg joins Bunnings as head of retail media

  Hegg: 'Such a great opportunity to work with Justine Mills and the team to build something really compelling for brands.'

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  Business

  Paul Blackburn exits News Corp after almost 13 years with the business: ‘It’s Time for the Next Chapter’

  'I’m so grateful for the memories we’ve created and the lessons I’ve learned from each of you.'

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  Agencies

  Schweppes launches soft sensory space at the NGV via Clemenger BBDO and Traffik

  Lauren Fildes: 'This experience is designed to immerse visitors in a complete sensory journey.'

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  Television

  The Ads That Made Us: Old school sun safety, Don’t Hold Back with Jeep and Anything Goes with Cadbury

  For the final week, Mediaweek’s very own Alisha Buaya, Jasper Baumann and Emma Shepherd share their picks.

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  Marketing

  Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024

  The discourse surrounding popular culture and marketing rose to new heights this year.

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  Opinion

  Marketing in the Attention Economy: Key Insights for 2025

  'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'

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  Agencies

  Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024

  From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.

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  Digital

  Man of Many reveals sleek website redesign to provide readers an ‘exceptional experience’

  Scott Purcell: 'This redesign is not just about a new look—itʼs about creating an exceptional experience for our readers and laying the...

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  Agencies

  Jetstar launches Seeking Sandmates content series via Thinkerbell

  Tom Wenborn: 'Let's hope this new Jetstar tradition catches on, and we see merry little Sandpeople pop up all over the country.'

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  Television

  Free TV calls for commercial broadcasting tax to be ‘permanently abolished’

  'The tax disproportionately affects regional broadcasters who need more transmitters to broadcast to regional and remote areas.'

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  Marketing

  IAS releases Quality Attention Optimisation product and Social Attention measurement

  Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'

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  News

  Media Roundup: Nine apologises for referring to the wrong Alan, Stepho’s resignation, Paul Clarke joins Beyond, Commercial Broadcasting Tax pause

  Disney settles Trump defamation suit, Claudia Karvan on final season of Bump, Doctor Who Christmas, Disney pulls transgender story line.