From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
Ross Berthinussen: 'We're inspired to collaborate with this ambitious team and by the possibilities we can unlock together.'
Kelly MacLean: 'We believe this is the future of advertising, where advanced AI works in harmony with human expertise to drive business...
Sheryl Marjoram: 'Redundancies within creative agencies are an unfortunate cost of doing business, but they are not just a business matter; they...
QMS also announced its group business directors, Chris Haintz and Alex Morrison, have been appointed as large-format product managers.
Barry O’Brien: 'The Publicis Groupe offering and their continuous encouragement to help our business grow was the compelling factor in making this...
The media agency also welcomed five new team members, including media strategists, media planners, and performance managers.
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
Lucas Groeneveld: 'When it comes to getting almost anything, including healthy breakfasts - we're on the case!'
Sesh Moodley: 'With Toohey’s on Tour, we’re not just putting on a tour; we’re taking a stand for the pubs and clubs...
Among the platforms, X was the most engaging, with the highest platform share of 962,000 mentions.
Luke Spano: 'We want to ensure there is an understanding in the market that branded content is not ad-served.'
Plus: Joe Aston, Andrew Cook, Jessica Bailey, Michael Hing and Rochelle Chhaya.
Lyndelle O’Keefe: 'We’re helping give our clients the competitive advantage they need right now, and Ronny will be an incredible driving force...
