Alisha Buaya

Posts By Alisha Buaya

News
Media Movers: Cindy Rose, Sally Kissane, Adam Ireland and George Savvides
Plus: Mitchell Greenway, Phoebe Sloane, Levi Guillory and Carla Dawson.
Brands
Why Polestar felt its progressive brand has a home with AFLW’s Melbourne Demons
Laurissa Mirabelli: 'Women's sport is the right fit for our brand in terms of how we see ourselves raising the brand awareness...
Agencies
Ogilvy PR named Tourism New Zealand public relations agency
James Curtis: 'We’ll be developing work that makes people want to pack their bags, reconnect with the spirit of New Zealand.'
Agencies
New Head of Strategy & Planning at The Media Store tasked with reviewing and innovating current client strategies
Jacquie Alley: 'As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven...
Agencies
Autobarn shifts gears with a brand refresh as it turns 40
Simon Davenport: 'Our refreshed positioning goes straight to the heart of our customer pledge, to be customer-obsessed and support all car owners...
Agencies
Greater Bank spruiks digital 15-Minute, paperwork-free, alternative to traditional home loans
Kate Messenger: 'It’s Friday’s campaign delivers on the boldness of that ambition —giving borrowers the confidence to move decisively toward a better...
Agencies
Indie agency Orange Line has global ambitions with US Sports Research partnership
Marshall Spellmeyer: 'They bring stellar organisation in their ways of working, clear communication, and a truly enjoyable team dynamic.'
Agencies
Mindbox expands team with ex-holding co hires to help brands navigate tech chaos
Mindbox is cementing its presence in Australia and the APAC region with the senior appointments of Brendan Dowling and Frazer Comley. The...
Opinion
Your Media Plan Is Boring. Culture Isn’t.
The truth is, you’re not losing attention because it’s hard to get. You’re losing attention because you're building boring plans that ignore...
Agencies
From Store to Screen: How Big W is betting on live shopping’s future with Bread Agency
'It will be a game changer.'
Television
The Ads That Made Us: No words – just a pinky, splish splash to a throwback, and how true friends say hello
This week: Andrew Knowles, Julie Wright, Tommy Glover.
Agencies
Cannes Lions sets three year ban for agencies submitting ‘false or misleading work’ following DM9 scandal
Simon Cook: 'These renewed standards reflect our responsibility to both provide a platform for, and protect the value of creativity, and reinforce...
News
Zitcha to glow up retail media platform for THG Beauty
Tom Mills-Webb: 'We’re excited to see the evolution of THG Beauty Media over the next 12 months as we continue to grow...
Opinion
Strong creative is still one of the biggest drivers of ROI. So why don’t we invest in it?
Decades of data show that great creative is one of the most powerful - and often underleveraged - growth levers available to...

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