Alisha Buaya

Posts By Alisha Buaya

• 

  Agencies

  Bench Media makes senior promotions and new hires following client wins

  Ori Gold: 'We’re growing because we’re staying true to what clients need right now – an agency partner who understands the big...

• 

  Agencies

  Youfoodz serves speedy shortcut eats for busy Aussies

  Chloe Painter: 'This campaign is an exciting step forward for the Youfoodz brand, and we’re thrilled to be working with such strong...

• 

  Agencies

  I’m With Who? Allianz’s scores big with Avril Lavigne ad but audiences struggle to recall brand name

  Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured...

• 

  Agencies

  Rexona sniffs out new market as it launches whole-body deodorant

  Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the...

• 

  News

  Media Movers: Cindy Rose, Sally Kissane, Adam Ireland and George Savvides

  Plus: Mitchell Greenway, Phoebe Sloane, Levi Guillory and Carla Dawson.

• 

  Brands

  Why Polestar felt its progressive brand has a home with AFLW’s Melbourne Demons

  Laurissa Mirabelli: 'Women’s sport is the right fit for our brand, as we share the same transition.'

• 

  Agencies

  Ogilvy PR named Tourism New Zealand public relations agency

  James Curtis: 'We’ll be developing work that makes people want to pack their bags, reconnect with the spirit of New Zealand.'

• 

  Agencies

  New Head of Strategy & Planning at The Media Store tasked with reviewing and innovating current client strategies

  Jacquie Alley: 'As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven...

• 

  Agencies

  Autobarn shifts gears with a brand refresh as it turns 40

  Simon Davenport: 'Our refreshed positioning goes straight to the heart of our customer pledge, to be customer-obsessed and support all car owners...

• 

  Agencies

  Greater Bank spruiks digital 15-Minute, paperwork-free, alternative to traditional home loans

  Kate Messenger: 'It’s Friday’s campaign delivers on the boldness of that ambition —giving borrowers the confidence to move decisively toward a better...

• 

  Agencies

  Indie agency Orange Line has global ambitions with US Sports Research partnership

  Marshall Spellmeyer: 'They bring stellar organisation in their ways of working, clear communication, and a truly enjoyable team dynamic.'

• 

  Agencies

  Mindbox expands team with ex-holding co hires to help brands navigate tech chaos

  Mindbox is cementing its presence in Australia and the APAC region with the senior appointments of Brendan Dowling and Frazer Comley. The...

• 

  Opinion

  Your Media Plan Is Boring. Culture Isn’t.

  The truth is, you’re not losing attention because it’s hard to get. You’re losing attention because you're building boring plans that ignore...

• 

  Agencies

  From Store to Screen: How Big W is betting on live shopping’s future with Bread Agency

  'It will be a game changer.'