The Royals has launched the first major campaign for wellbeing company Australian Unity, showing why its health insurance is “Worth it!”
The creative agency‘s campaign highlights the practicality of Australian Unity’s health insurance by connecting the moments where cover has benefits that will be used.
Andrew Siwka, managing partner at The Royals, joked: “Whilst disappointed in being overlooked as the Ping Pong talent, the partnership with Australian Unity was off to a flying start.
“This work is just the first in a series of campaigns we are excited to roll out together.”
Zoe Djurovitch, Australian Unity’s head of retail marketing, added: “Working with The Royals has certainly been Worth It! They have become natural partners during this process, helping us push the boundaries of where we’ve been to reach an audience we’ve previously not tapped into.”
Earlier this month, The Royals took the top spot on the AFR BOSS Best Places to Work list among media and marketing agencies.
The annual list, judged by behaviour change consultancy Inventium, ranked the best workplaces in Australia and New Zealand across nine different industries.
Siwka explained to the publication that one of the agency’s “problems” is becoming what clients want them to be rather than what the agency wants them to be.
“And it’s a delicate balance. Creatives were saying, ‘Well, I don’t have time to work on that.’ So where are the proactive ideas coming from?”
The Royals became known for its Unnatural Fridays initiative, a single creative pitch meeting for the entire team. Siwka said the meeting “was about us dedicating a day and defending that day [from disruption]. We managed to defend close to 80% of Fridays in a given year.”
Credits:
Client:
Australian Unity
Creative Agency:
The Royals
Production Partners:
Production House: Collider
Director: Raghav Rampal
Post Production: FIN
Sound House: Electric Sheep
Casting: Northside Casting, Eardrum Casting
Media Partner:
Initiative