Nine has announced three major sponsors for its first season of the all new Australian Ninja Warrior.
The major brands signing on are KFC, Advil and Berocca.
“Australian Ninja Warrior will be one of the breakout television hits of the year,” said Michael Stephenson, chief sales officer at Nine.
“We are tremendously excited that KFC, Advil and Berocca have all chosen to partner with us on the first season of a show that has been a television sensation in markets around the world.”
As part of its sponsorship, KFC will have on-ground branding over the course, and in particular the family and friends supporters area. This will be extended to the Ninja Support Crew content online on 9Now.
Advil will also have on-ground branding on the course, on the screen timer, leaderboard and break engagers, while Berocca will have ownership of the performance of the night replay in the show and online.
The diverse range of competitors will compete on Australian Ninja Warrior to take their shot at the most difficult obstacle course in the world, with Rebecca Maddern, Ben Fordham and Freddie Flintoff calling their every move on Ninja Island.
The first season of Australian Ninja Warrior debuts Sunday July 9, at 7pm on Nine and 9now.